Cup

One cup of Zug. Six themes. Six stories.

Our exclusive Zug Tourism mugs are more than just mugs. They tell stories and bring a little piece of Zug into your everyday life.
Discover six different designs featuring lovingly crafted icons. Each design tells its own story and captures a special aspect of Zug. Six little glimpses into what makes our region so special. Whether for your first coffee in the morning, a cozy tea break, or as a memento of a special place: these mugs turn every sip into a little taste of the Zug way of life.

A special piece from Zug to keep or give as a gift!

As a personal gesture for family and friends, as an original corporate gift for employees and business partners, or simply as a little treat for yourself: With this mug, you’re giving more than just a beautiful design.

Available for a limited time only—our mugs are a limited edition! Grab your favorite design while supplies last and bring a little piece of Zug home with you.

About the History of Cups:

Heart—In Love with Zug: Zug’s romantic side shines through in the narrow streets of the Old Town and along the lakefront. This is especially true at sunset, with a view across Lake Zug all the way to the Alps.
The Mermaid: According to legend, a mysterious merfolk lived deep beneath Lake Zug. You’ll find the whole story and more exciting details about the legend on the packaging of your mug.
Zytturm—the heartbeat of Zug: For over 700 years, the Zytturm has been a defining feature of Zug’s Old Town. Its famous clock serves as a reminder that time passes, but a city’s character endures.
Bull—a handshake that counts: Every year, the Bull Market proves that tradition doesn’t have to be outdated. Here, bulls are still sold with a handshake.
Zug cherries: The cherry is much more than just a fruit—it’s a part of Zug’s identity. For centuries, cherry trees have shaped the canton’s landscape and culture.
Zug Rötel: Fishing has been a tradition in Zug for centuries, with the Zug Rötel serving as its flagship species. Today, with an annual catch of about 2,000 kilograms, it is a rare catch and considered a true delicacy.

Note on Shipping & Bulk Orders:

The mugs can be ordered by mail or picked up in person at the Zug Shop. Shipping within Switzerland is via A-Post. International shipping is not available.

Please note that for larger orders shipped by mail, additional packaging costs and a packaging fee will be charged. For large orders or custom requests, please contact the Zug Tourism Team well in advance by phone or email. We’d be happy to discuss the next steps with you, as well as possible delivery and packaging options.

Discount when buying multiple mugs: The first mug costs CHF 23, and each additional mug is available at a discounted price of just CHF 19. All six mugs together are available in a convenient set at a special price of CHF 100.